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Digital Marketing | Melissah J. Bruce
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WHAT I OFFER

With extensive experience in social media management and community engagement, I specialize in crafting brand communication strategies that drive digital marketing success across platforms like Facebook, Twitter, Instagram, Pinterest, Reddit, YouTube, and LinkedIn. My expertise includes content creation and curation to boost audience engagement, leveraging data-driven insights and social media analytics to optimize performance and ensure a consistent brand voice and tone. From influencer marketing and event coordination to tradeshow management and project oversight, I manage multi-channel marketing campaigns and deliver real-time engagement that strengthens audience loyalty.

 

My role involves proactive social listening, monitoring social media trends, and maintaining community standards to foster a positive brand presence. I excel in cross-platform marketing, coordinating paid social media initiatives and implementing a content approval process that enhances efficiency. Through customer support and crisis management, I ensure responsive customer interactions and execute crisis escalation protocols as needed. Additionally, I manage a budget with precision, employing a competitive procurement process to maximize return on investment (ROI) while achieving key performance indicators (KPIs). My work is grounded in cross-functional collaboration and stakeholder communication, creating a seamless experience that aligns with client strategy and positions the brand for sustained growth and brand recognition.

TECHNICAL SKILLS

MS Office, Adobe Photoshop, CSS/HTML coding, Wordpress & Wix CMS, account management and customer service through Salesforce, Zendesk, Jira, & Confluence; social listening through Sprinklr/Sprout Social/Hootsuite/Sendible/Meltwater, social platform experience includes Facebook (since '06), Twitter/X (since '07), Instagram, Threads, Pinterest, YouTube, Snapchat, TikTok, Yelp, and many more

KEYWORDS

Social media content creation, online community management; digital and social media marketing strategy, execution, & measurement; SEO & SEM; inside sales and support; customer service and relationship management; project management; team management; operations administration; P&L, Budgeting & Accounting; Procurement & Supply Chain.

WHAT I'VE LEARNED

Education

August, 2011 - December, 2012

POLK STATE COLLEGE

Bachelor of Applied Science (BASc), Business Administration, Management and Operations

August 2010 - August 2011

POLK STATE COLLEGE

AA, Liberal Arts and Sciences, General Studies, and  humanities

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You can’t get there by bus, only by hard work and risk and by not quite knowing what you’re doing. What you’ll discover will be wonderful. What you’ll discover will be yourself.

Alan Alda

LET’S CONNECT

120 Poe Drive

Winter Haven, FL 33884

863-255-8453

  • Facebook
  • Threads
  • Twitter
  • Instagram
  • TikTok
  • LinkedIn
  • Pinterest

©2024 by Melissah J. Bruce. Proudly created with Wix.com

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